Design and Production
Designing and producing artwork from concept to completion on a variety of projects while working within brand.
Long format document setting of their catalogue comprising of 500 pages. This is where the importance of layout, composition, style sheets, typography and formatting are paramount to producing a catalogue of this size.
Other work included large format poster boards, adverts, catalogues, promotional material and more.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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